Many of the difficulties companies face today are the result of a mismatch between marketing strategy and sales execution. Aligning marketing with sales involves strategy sessions assisted by Salesman Pride, collaborative strategy writing, workshops and debates.
The result must be an achievable marketing strategy, supported by a sales plan in line with the company’s strategic directions.
In order to ensure the execution and keeping the alignment between marketing and sales, we develop together with the client a new integrated management of the commercial function (marketing and sales). This new system involves changing the company’s internal procedures.
Companies often lack the necessary tools, so the implementation of CRM and lead generation systems are common in our contracts.