ROI marketing (return on investment marketing) is the challenge of measuring the company’s marketing performance.
The ROI marketing workshop, intended for specialists in this field, teaches them techniques for measuring the efficiency of marketing actions, advertising and PR campaigns as well as the return on investment of participation in fairs and exhibitions.
The methodology we work with will be applied to your business model and your marketing activities. We will identify the measurement methods and the necessary instruments. At the end of the workshop you will know exactly what you need to do to calculate ROI for all actions and marketing campaigns.